Case Study:
Publishing and Multimedia
How did a major player in the publishing industry gain visibility?
The context
A renowned publishing house wanted to maximize the visibility of its publications, simplify access to digital content from print media and strengthen engagement with its audience.
To meet these goals, it integrated Nemorius, a link shortening and QR code creation solution, into its communication strategy.
The challenges
The publishing house faced several challenges: making its publications easier to share on social media, making links to digital content more accessible and getting more interactions from its print materials.
The Nemorius solution
To meet these needs, the publishing house chose to integrate Nemorius into both its print materials and its digital ecosystem.
The solution generates short links for digital publications and QR codes for print materials. It makes content easier to access and provides a consistent user experience across all communication channels.
Results
- More engagement on social media
- Simplified access to digital content
- More interactions from print materials
- In-depth performance analysis
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