Case Study:
National Bank

The context

A national bank undergoing a digital transformation sought to strengthen its customer relationships and simplify access to its online services. Aware of the challenges of communicating complex information through long, non-personalized links, it decided to adopt a modern approach by integrating a link shortener into its communication campaigns.

The challenges

The bank had identified several challenges related to long links in its campaigns, including the risk of confusion among customers, the difficulty of sharing them on social media and in SMS campaigns due to character limits, and limited click tracking to assess the effectiveness of its communications.

The Nemorius solution

To address these challenges, the client integrated the Nemorius link shortener into its digital ecosystem.

This partnership was built on segmented access to the service with a dedicated workspace for each department, dedicated hosting located in France, a dedicated domain and SSO access to meet all IT requirements.

This approach made it possible to create short URLs that are easy to remember and share, while strengthening customer relationships.